We talk with author and functional medicine practitioner Dr. Will Cole, whose philosophy and mission aligns with Heretic's beliefs regarding the importance of clean beauty and non-toxic products. He points out that although human genetics haven't changed in about 10,000 years, auto-immune conditions, diabetes, and chronic disease are growing like never before. Dr. Cole works to examine the lifestyle choices and environmental toxins that are awakening genetic predispositions and causing a slew of health problems for millions of people. His book 'Ketotarian' outlines his plan for optimal health that combines the keto diet with a vegetarian one. In this podcast Dr. Will digs into how you can start the new year off living your best life.